News
GREAT BUSINESS OPPORTUNITY IN A DIFFICULT SECTOR
HMO combines medical scheme with provision of servicesThe
Protector Group,
launched this year, is a health maintenance organisation (HMO). It
has a medical aid scheme with 30 000 principal members, a fund
administrator, health-care facilities such as hospitals and clinics,
distribution channels through major institutions and a "super
modern" IT system pulling it all together.
Ironically, recent
turmoil in the healthcare industry is a reason for management's optimism
bout the group's future. "There is a great business
opportunity for us," says financial director Marc Seelenbinder.
The group was established
through the acquisition of the administration capability and the medical
facilities of the soon-to-be amalgamated Vaalmed and Kopano Healthcare
medical schemes into the Protector Health medical scheme.
Glenrand MIB is a 65%
shareholder in Pretoria-based Protector Group Holdings, with the balance
of the shares being held by management.
The group employs about
630 people. The medical scheme administration operations are
housed in Protector Group Fund Managers, while the medical facilities,
including hospitals, clinics and related services normally part of an
HMO, are run by Protector Group Medical Services. The Business
Development Services division has offices in SA's main centres.
Seelenbinder says that
through its unique integration of medical scheme administration and
selective aspects of health-care delivery, Protector can offer a
complete package, along with traditional and "new generation"
commercial options.
Protector Health's
reserve level is better than 40%, making it one of the strongest medical
schemes in SA.
Group CEO Leon van
Rensburg says one of the biggest dangers in health care is unmanaged
growth. "You have to make sure you provide the services along
the way." A dedicated team of actuaries monitors the group's
performance at every stage, ensuring that growth is achieved in a
controlled manner while reserve levels are kept intact.
Much store is placed on
Protector's state-of-the-art IT systems, designed and supported by
leading IT companies. "The better the integration of systems,
the cheaper the cost per transaction and the more cost-effective the
group's services become to medical schemes and its members," says
Seelbinder. "We have spent millions on IT, supported by Neil
Harvey & Associates, IQ Health and AST, and we will continue to
invest in our systems.
"In-house
'switching' technology allows close co-ordination between the fund
managers , medical facilities, client services, call centre and managed
health-care operations. In addition, Web-based technology provides
live access to the systems by members and service providers."
The group's
distinguishing feature is the value-added services it provides along
with the various medical scheme options, with special focus on
pro-active management for diseases such as asthma and diabetes, and
mental-related illnesses.
"In areas such as
the Vaal triangle we already offer benefits linked to our hospitals and
clinics," says van Rensburg. "We are developing
clinics into well ness centres where members can receive
primary health care and treatment for diseases.
"Where we get
sufficient members we will develop facilities so we can provide
affordable care as well as cover."
The group expects that
medical aid members will demand value-added services for their
ever-increasing subscriptions. "Medical scheme costs are
projected to become a significant portion of salary packages, so our
product development strategy focuses on adding value in the care of our
members instead of unrelated gimmicks," says Seelbinder.
"we believe members will again focus on traditional, uncomplicated
medical aid products, simply for cost reasons."
Van Rensburg says
Protector's continuous investment in people, systems, infrastructure and
managed health-care positions it as a service-driven, caring
organisation.
Financial Mail 09
September 2001
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